Two decades later it was pink haired, striker and FIFA World Cup best player, Megan Rapinoe who got tongues wagging with her goals and wide-arm celebration pose in front of 1billion viewers.

Team Heroine provides know how, inspiration and bold thinking so women’s sport marketers and sponsors can make eyes pop and heart’s flutter.

Founder

Rebecca Sowden is a former New Zealand Football Fern, USA division one college soccer player, World Best XI recipient being recognised as one the top eleven people in the world to progress women’s football in 2023 (alongside Heroines including Sam Kerr, Spanish Women’s Football Team) and Founding Partner of global and Cannes Lion Glass, 3 x Gold Lions Award Winning Campaign, Correct the Internet which highlighted and corrected bias against sportswomen on the internet.

Bex has spent 17 years running the sponsorship and marketing for some of the world’s leading sport and entertainment properties including Hong Kong Rugby Sevens, Volvo Ocean Race, FIFA U-17 Women’s World Cup, Masterchef and Idol as well as starting her own sport’s technology start-up and national beach soccer series.

She started Team Heroine as she felt brands and right’s holders were missing opportunities to create and captivate fans, be it due to a lack of women’s sport specific know how, limited resource or simply underestimating the power of women’s sport. Many organisations are simply rolling out the same marketing and sponsorship campaigns that they would for men’s sport, treating them as an after-thought or not maximising impact.

She believes bold thinking, brave ideas and a big attitude is needed to fast-track progress and fully unleash the power of women’s sport to captivate the world.

Favourite women’s sports - Soccer and Tennis
Favourite women’s athletes - Serena Williams and Erin Phillips

Contact

For business enquiries, get in touch at rebecca@teamheroine.com